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Perry Hoogendam

CEO & Founder of RushRoot® 

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Place of Birth: Voorburg

County: The Netherlands

A Bit About Me

I’m a seasoned entrepreneur with a passion for creating innovative business concepts that resonate with diverse markets. With a proven track record in launching and scaling ventures in healthy food, tourism, hospitality, and transportation, I’ve honed a knack for identifying consumer needs and delivering strategic, high-impact solutions. My past businesses have thrived on blending creativity with operational excellence, achieving sustainable growth and strong community engagement.

Now, I’m excited to relocate to Los Angeles to launch a bold new venture:
RushRoot® a premium healthy protein drink infused with a unique "Focus Blend" designed to fuel active lifestyles and sharpen mental clarity. Targeting a wide audience—from fitness enthusiasts to professionals—this brand aims to redefine functional nutrition, starting on the West Coast and expanding eastward. My approach combines market-driven innovation, scalable strategies, and a commitment to quality, drawing on years of experience in building consumer-focused businesses.

I’m eager to connect with like-minded visionaries, investors, and partners in LA’s vibrant ecosystem to bring this concept to life and drive meaningful impact. Let’s build something extraordinary together.

Read the hilarious blog about how I set my mind to create RushRoot®

Business Experience

July 2019 - April 2026

July 1995 - July 2019

January 1988 - June 1995

Took a break after selling all 3 companies at once in Curacao, traveled through the Netherlands, Germany, France, Switzerland and Spain and after took a flight to Aruba to finish my private yacht to get it ready to cruise around the Caribbean visiting the beautiful tropical Islands which are wonderful. Now after a few years I'm bursting of energy and spirit to start one more great venture! One which benefits many by creating a healthy and proven product making this world just that little better...

Bounty Adventures, Does Travel and Restaurant Pirates Nest, 

1/Bounty Adventures, Owner/CEO, 1995-2019: This was the first in my past ventures in Curaçao, where I built a thriving business that captured the essence of Caribbean adventure. We operated a fleet of luxurious catamarans, offering unforgettable sailing experiences, alongside adrenaline-pumping sport fishing charters that drew enthusiasts from around the globe. Our crown jewel was a 5-star PADI scuba dive facility, renowned for its world-class instruction and access to Curaçao’s vibrant underwater world. Together, these operations generated millions in revenue, reflecting our commitment to excellence and passion for creating lasting memories.

2/ Does Travel, Owner/CEO 2013-1019: Another highlight from my entrepreneurial past in Curaçao, where I owned a dynamic travel agency specializing in outgoing bookings. We orchestrated seamless adventures, complete with a fleet of buses providing convenient hotel pick-up services for guests heading to our charter boat fleet or embarking on island tours. A standout feature was our curated lunch stop at my own waterfront restaurant, blending delicious cuisine with stunning views to elevate the tourist experience. This integrated operation was a hit, driving bookings and creating unforgettable memories.

3/ Restaurant/Catering Pirates Nest, Owner/CEO 2013-2019:

​I’m pumped to share a piece of my Curaçao story, where I owned a bustling waterfront restaurant and bar that was the backbone of our tourism ventures. It not only dished out delicious lunches for tourists rolling in on our tour buses but also prepped and supplied meals for our charter fleet, ensuring our catamarans and boats set sail with top-notch food for epic adventures. At night, it opened to the public, serving dinner to locals and visitors under the stars, all while driving solid revenue and tying our operations together.

BioFlora Vitamines, Owner/CEO: I’m excited to reflect on my first entrepreneurial journey, a health-food vitamins business I ran in the Netherlands from 1988 to 1995. Under my own brand, we crafted high-quality vitamin supplements, serving the public through retail, wholesale, and a bustling post-order service. It was a thriving operation that fueled my passion for wellness and laid the foundation for my future ventures, reaching countless customers with products designed to boost their vitality.

RushRoot® The BIG4
Sprout-Rise-APEX-Thrive

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